Shipping ? Even if your customers have the best experience in your online store, if the shipping cost is very high or the products’ delivery fails, everything achieved is lost. They will hardly try to buy again in your business.
Don’t let your logistics mistake affect all your other efforts and better offer the most suitable shipping options. Below are the most convenient types of shipping and who can help you with this job.
Shipping types in e-commerce
Did you know that 55% of users who abandon their shopping carts do so because the shipping costs are too high? This is because of the personalization platform for eCommerce.
Therefore, it is important that you primarily decide how you should charge your customers for shipping. The methods that work best are, according to the recommendations made by the experts of the e-commerce platform are:
Free shipping
Obviously, this is the most attractive for your consumers. It is the one that facilitates their purchase decision the most. However, someone has to pay that cost that is taken away from them, and that is you. Do not be alarmed. To do so, you have these alternatives:
- Increase product prices to cover shipping costs.
- Pay the full shipping price outside of your margins.
- Raise product prices slightly to cover partial shipping costs.
- Try to offer free shipping on a minimum order quantity.
Shipping with a real-time transport rate
Some platforms allow you to integrate several messengers in real-time and live off the prices of several carriers. This gives your customers multiple options to choose and pay for exactly the service they want.
Flat rate shipping
Using a flat rate, this type of shipping tends to be a bit complicated and less efficient if you sell a wide range of products of different sizes and weights. It works best when you have a line of similar products with standard size and similar weight. In this way, almost anyone will be willing to pay that preset amount.
Choosing the shipping company for your online store
One of the biggest challenges for e-commerce continues to be achieving excellence in the delivery of products: that they arrive in perfect condition, on time, and in the requested place. For this reason, it is key that you also know how to choose who provides the office of yours.
Some of the common vital things that you should take into account when choosing the messaging services for your online store are:
Weight
If your products weigh little, you can opt for a national postal courier service that offers fixed rates. If your products weigh a little more, a private provider with more parcel options is more convenient.
Here it would be best if you also thought about the insurance of your shipments. Some companies include it by default, and in others, it is an extra that you must hire and pay separately.
Shipping costs
The e-commerce messaging criteria to calculate the shipping cost are usually:
- Pack size
- Package weight
- Country of origin
- Destination country
- Tracking number (if you contract it)
- Insurance (if included)
- International deliveries
Some offer very profitable courier rates when shipping out of the country. The most important thing is that you let your customers see the international shipping cost in advance, from the product sheet or an information section.
